Mark Peshoff is a 30 year industry veteran with global experience in Europe and Asia Pacific including 17+ years of experience in China. With Mark's broad technical competency and focus on global flexibility, he is uniquely positioned in helping organizations in the development of their Corporate Development Strategies, Business Strategy Development and Execution, Acquisition and Analysis, Sales Management, Product Management, Product Marketing and Market Development Strategies.
Mark was a Senior Director within Corporate Affairs, Cisco Systems. In this position, he managed a team driving a new model of private public partnership and was the co-founder in the development of the Guanghua Cisco Leadership Institute. The Institute is focused on building 21st Century leadership capacity to drive China’s transformation to an innovation-based global economy. Mark also served as the Senior Director of the Executive Thought Leadership Team for the Office of the Chairman and CEO. In this position Mark led the company-wide restructuring efforts to fundamentally make the shifts in the Cisco business and strategic plan to align resources to the top priorities, simplify the operating model, enhance the supply chain, restructure engineering and align the go to market strategy with the company 5 year plan. He also led the development of many Innovation Centers both Academic, private and International collaborations. Mark is an expert in turning your IP into Thought Leadership.
Mark has a proven track record of building successful teams in diverse and challenging markets. He joined Cisco in 1996 serving as Senior Director of Service Provider Marketing for Cisco Systems. In this position, he led several teams within Cisco, including the Solutions Management & Marketing, Segment Marketing, Strategic Marketing, Acquisitions & Analysis, Consulting and Press Relations/Analyst Relations teams. These groups advocate, support and enhance value for the company’s Service Provider products and services. He also was Director/GM for Cisco’s Integrated Access Business Unit and Director of International Marketing for the company’s Optical Transport Business Unit.
Prior to Cisco, Mark spent 14 years with Hewlett-Packard, building the company’s first Network Consulting Organization. He spent the majority of his time at the Roseville Networks Division holding many management positions with an innovative group that brought many industry firsts to leading customers in the networking industry. Within both Cisco and Hewlett-Packard, he has held key sales management and marketing positions in Europe and Asia Pacific.
Mr. Peshoff is a recognized speaker internationally. He was recognized as one of Cisco’s top speakers, frequently delivering addresses at conferences throughout the world.