Andy McCaskey is a notable bridge between two cultures. He is a 35-year veteran of the technology world with technical and commercial experience who has made the leap into 21st Century New Media with enthusiasm, class and skill. Over 2000 audio and video episodes hosted or produced by Andy were downloaded more than 4.5 million times over the past five years through a daily online technology and business news broadcast program. His audience reach and online reputation targeting managers and executives provide an exceptional foundation for evaluation and recommendation of New Media policy, practice and techniques.
His special interest is helping clients understand the shift in outbound and inbound communications with the growth of Social Media and New Media, and then developing strategies to harness this disruptor for marketing, sales, recruiting, training, and relationships with people inside and outside the organization.
Andy’s personal journey began with broadcast engineering certification, development of leadership skills as a US Army Ranger, and systems engineering work for Harris Corporation on military communications systems. Additional career moves and projects with General Electric, McDonnell-Douglas and the Tektronix Grass Valley Group added technical background and broad ranging interests. This background allows Andy to be conversant over a wide variety of technologies and applications in government systems, telecom, and computing. For the past five years, on-air hosting and full on-site media coverage of the Consumer Electronics Show in Las Vegas have kept Andy current and engaged in many areas of commercial communications-electronics as well.
Andy has direct sales and sales support experience, in addition to experience with rep and distributor channels in the United States, Asia, and Europe. During his fifteen year career at HP / Agilent, Andy managed the North America Electronic Design Automation (EDA) Application Engineering team.
Andy is a an enthusiastic, innovative early adopter tempered with experience in large companies. He’s had successes and failures introducing concepts and technology into large organizations. He’s applied New Media production techniques to sales training, producing a regular podcast training series for over two years, and produced online video coverage of multiple events for the Content Management Association and Hewlett-Packard.
Andy completed the Purdue University Executive MBA program (MS in Management), and an MS Telecom through the Electrical Engineering Department at the University of Colorado at Boulder. He was active in emerging marketing and business thought in Fast Company Company of Friends leadership in the Chicago area, is a licensed Ultralight Sport Pilot, and a charter member of the Tech Podcast Network.
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