Dave Bellandi

Principal

Dave Bellandi is a high-tech marketing executive with 18+ years of experience in the Software and Communications industries. He has a track record of achieving aggressive business results through rapid improvements in marketing strategy, positioning, communications and lead generation. Dave also has strong knowledge and experience in corporate, product, and field marketing on a global basis.

Recently, as Chief Marketing Executive and VP of Worldwide Marketing at FrontRange Solutions, Dave used CRM software and processes to automate many aspects of the sales and marketing activities. Examples include complex lead generation modeling to optimize the marketing mix, improving the quantity of qualified leads by using campaign management and lead incubation methods, and finally, improving the sales of an indirect channel with lead distribution and disposition software. Previously, as the VP of Corporate Marketing for MAYAN Networks, Dave started a marketing organization from the ground up for an emerging startup in the optical networking space. Focusing closely on defining marketing strategy, corporate and product positioning, Dave translated these into sizzling marketing collateral, events, and PR activities and was able to put MAYAN Networks on the scoreboard as one of the key emerging players in the ’99 and ’00 optical networking market.

Before contributing to these startup companies, Dave enjoyed a long technical career at Hewlett-Packard where he contributed to all aspects of technical marketing, including field marketing, product marketing, market development, new business development, multi-divisional marketing, outbound and corporate marketing. Dave knows how to help growing companies transition from startups with no structure or process into companies that can efficiently scale their marketing resources as their sales grow.

Email: dave.bellandi@techzecs.com

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